Threads announced new features to rival X: Scheduling, analytics, and more

Threads has surpassed 175 million monthly active users since its launch in July 2023. However, to further enhance user experience and attract brands and creators, Threads is rolling out new features like scheduling, analytics, and customisable homepages.

In an attempt to make the platform more attractive to marketers and content creators, the updates eventually turned Threads into a well-known rival to the popularity of X.

What‘s new?

Now, users can save up to a hundred drafts, a clear far-reaching difference from the previous one. It is a feature that will be of importance to users who like to plan their content.

The order of your Pinned Columns can now be tweaked right on your homepage. The new Insights page plays host to analytics for an account. This includes information about followers, such as demographics, interactions, and views.

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However, this data could help the most in being very useful for both brands and creators alike in fine-tuning their strategy on content and engagement.

Scheduling and analytics feature

The ability to schedule posts in advance with Threads is an innovative feature for brands and creators. This feature will save time and make content management easier.

The analytics tool gives insight into audience engagement, thus helping users know what works and what doesn't. The features position Threads as a severe competitor to X.