Apr 27, 2024
TikTok, the popular short video sharing platform, has announced its first partnership with Coke Studio as the official entertainment partner for Season 15.
This collaboration marks a significant milestone as both brands continue to revolutionise the entertainment landscape and bring diverse, engaging content to audiences worldwide.
Coke Studio Pakistan has been at the forefront of music innovation, bringing together emerging and breakthrough artists to create unforgettable musical experiences. With billions of views across the globe, Coke Studio has established itself as a cultural phenomenon, transcending borders and genres.
In a statement released by the company, it was highlighted that through this partnership, TikTok becomes the official entertainment partner for Coke Studio Season 15, harnessing the power of both brands to redefine the way audiences engage with music, lifestyle, and entertainment content. TikTok will provide exclusive behind-the-scenes footage, artist interviews, and unique content experiences, amplifying the magic of Coke Studio to a global audience.
Commenting on the partnership, Saif Mujahid, Head of Content Operations and Marketing — Pakistan, said: "We are thrilled to partner with Coke Studio, a pioneering platform that shares our commitment to creativity and cultural exchange. Together, we aim to set new trends in entertainment, leveraging the power of music and storytelling to inspire and connect communities worldwide."
"Coke Studio has always been a platform to celebrate musical diversity and to break boundaries," said Zeeshan Haider Sikander, Senior Coke Studio Manager for Eurasia and Middle East. "This partnership with TikTok allows us to build on that legacy, taking our journey even further. We are proud that Coke Studio has become a vessel for representing and celebrating Pakistani culture, stories, and talent. Through this collaboration, we're excited to amplify this representation and bring the magic of Pakistan and Coke Studio to wider audiences across the globe."
