TikTok competes with YouTube by launching a new feature

TikTok tests a 60-minutes video feature against YouTube
An undated image of TikTok app on phone. — Unsplash
An undated image of TikTok app on phone. — Unsplash

TikTok has launched a new feature of making 60-minutes video competing the Google owned video watching platform, YouTube. It said that creators want more time for videos like cooking recipes, makeup tutorials, educational lessons, art & craft videos, etc.

At the start, users were only able to make 15 seconds videos on the app, however, it extended the duration by 10 and even 15 minutes. TikTok was trying to make it better and has been working on it for long as it introduced some features like horizontal full-screen mode and video-scrubbing thumbnails. 

Additionally, the company introduced an option last year for viewers to fast-forward videos by holding down the right side of the screen.

Read more: Here’s how to know if someone has blocked you on TikTok

The short-video giant platform confirmed about this new 60-minutes video feature. However, according to some reports, YouTube surpassed TikTok in total US users, with 83% of surveyed adults saying that they like to use YouTube as compared to 33% for TikTok. 62% of the people aged 18-29 years, use TikTok, while 93% among them use YouTube.

A new projection suggests adults will spend an average of 55 minutes daily on TikTok, outpacing YouTube by five minutes. This highlights the growing dominance of short-form video content.