Tech Desk 
Nov 07, 2024
TikTok unveiled a new “Share to TikTok” feature, set to closely connect its app, which already influences which songs top the charts, to the streaming services where users discover and play their favourite music on November 7.
With the launch of a new “Share to TikTok” feature, music fans will be allowed to directly share tracks from both Apple Music and Spotify to the short-form video app.
This new feature lets users move between their preferred music app and TikTok to further engage with the content. With “Share to TikTok,” users can post to TikTok’s feed or Stories, and they can use the popular green screen feature to display the content or take advantage of Photo Mode, TikTok claimed.
Meanwhile, a relatable feature is available through Apple Music’s Share Sheet, where users will be presented with the different options to Post a Video, Post a Photo, or share the music in a Message.
TikTok's Global Head of Music Business Development, Ole Obermann stated: "Today’s launch of ‘Share to TikTok’ is the latest example of our ongoing commitment to support music discovery and artist promotion in partnership with music streaming services.”
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“Since its launch, ‘Add To Music App’ has already been responsible for hundreds of millions of track saves and billions of streams on our partner music streaming services. ‘Share to TikTok’ takes the user experience full circle, and will be an amazing way of promoting artists and tracks to the TikTok community,” he added.
In addition, the move is said to help ease tensions with streamers, which viewed TikTok as a potential new rival. Currently, TikTok will actively help move traffic both to and from their apps, instead of trying to steal their customers.
Moreover, TikTok has announced a collaboration with Meta for sharing songs to Spotify from Instagram with a tap.
