Daisy Watts
Nov 18, 2023
Pakistan’s Air Link Communication Ltd. will start assembling Xiaomi televisions in the country from January next year (2024) and begin its sale.
Air Link Chief Executive Officer (CEO) Muzzaffar Hayat Piracha told the US publication that the two companies, which forged a partnership two years ago to sell mobile phones in Pakistan, don’t expect that major investment would be required since the assembly lines for both products were quite similar.
The company has become profitable from breaking even in the last six months, Piracha added.
Air Link, which started operations as a mobile phone distributor slightly over a decade ago, became Pakistan's biggest private sector initial public offering when it began trading in 2021, Piracha said, adding, that the company was targeting an increase in the production of mobile phones to about 500,000 a month by the end of the year which currently stood at 300,000 a month.
The company became one of the largest distributors of phones in the country and is now looking to diversify by jointly bidding to acquire Shell Plc's local unit.
