Tech Desk
Aug 21, 2024
YouTube will be expanding its partnership with Shopify as part of its YouTube Shopping affiliate program, which will onboard more brands to better compete with the rising TikTok Shop. The new agreement would grant creators access to thousands of new brands tagged in their shopping videos, making it easier to make money off of their content.
What is YouTube Shopping?
YouTube Shopping is a program where creators earn money by tagging products in videos, helping their audience find new products, and increasing sales for brands.
However , with the extended partnership, it is both creators and brands that are likely to benefit from this change. Creators would come across more brands and could quite easily, earn from their content. Brands would increase reach and sales.
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TikTok Shop breached and reportedly clocked 500,000 merchants signed up in the U.S. alone in 2023. The same goal that drives this extended YouTube partnership is to compete with TikTok Shops through the onboarding of more brands and making it easier to tag products within videos for creators.
It's also launching a new Chrome extension that lets creators save products while browsing a brand's or retailer's site. This could help creators find products to tag in their videos.
YouTube has been very fast in increasing its commerce efforts over the last couple of years. This week, it is adding new shopping features designed to help creators sell products and grow earnings.
