Business Desk 
Dec 10, 2024
Zindigi, JS Bank's leading digital banking initiative, has partnered with Green Agrimall to digitise its payment systems by introducing cashless transactions across Pakistan's agricultural sector.
This partnership aims to enhance the agricultural value chain, reducing inefficiencies, and saving time for traders and farmers.
What is Green Agrimall?
Green Agrimall is a one-stop platform facilitating farmers with better quality crop inputs, innovative farming technologies, modern machinery rentals, crop storage, and processing solutions.
With these technologies, Green Agrimall aims to maximise the country’s agriculture output to its true potential.
Zindigi’s digital payment systems
While commenting on this collaboration, Zindigi chief business officer Atif Ishaque stated: “At Zindigi, we are committed to advancing digital transformation across key sectors. This partnership with Green Agrimall aligns with our vision to build a modern, efficient digital ecosystem.”
By integrating Zindigi’s digital payment systems, users will experience a seamless, efficient experience, enhancing both accessibility and financial transparency.
“By offering innovative solutions, we empower farmers with modern tools to unlock the sector’s full potential," said Green Agrimall CEO Ali Sufian. This partnership will be a key step in redefining Pakistan’s agriculture sector, he added.
